Consider this: The Lord’s Prayer contains 56 words; the Gettysburg Address, 266; the Ten Commandments, 297; the Declaration of Independence, 300; and a recent U.S. government order setting the price of cabbage, 26,911
- Positioning: A Battle For Your Mind
Don’t be the cabbage law, keep it brief.
I know I’ve neglected this guy over the summer and since I started at the Brandcenter, but I promise to be back soon. This blog tends to keep me sane, so you can imagine how crazy the last few months have been. I’ll have Brandcenter tidbits and wisdom to share shortly, and be sure to keep an eye out for my thoughts on this year’s Advertising Week in New York!
It’s Monday of my second week on the job — and let me tell you — I LOVE IT.
Love, love, love it.
BSSP is an amazing (and so much fun) environment to learn and grow in, and from day one I was so confident that I’d chosen the right career path.
Oh, and remember how I told you I’m living on a boat? Well, it’s a pretty sweet setup; despite the fact that for the first time this weekend, we fell asleep knowing we were on a boat. It was a bit like if someone was gently rocking you to sleep, if said rocking was the slightest bit terrifying.
My roommates are great, and we’ve gotten to do some pretty cool stuff (like the Chipotle Cultive Festival and wandering around Haight Ashbury). We might be bums during the week, but I intend to make the absolute most out of every weekend we’re here.
Spent time in the Bay Area? I’m open to any and all recommendations!
Anyways, my job (planning) involves lots of reading. From Adweek and PSFK to Trendspotting and the most obscure of blogs. What’s great is that, in essence, it’s a lot like what I do for this blog and for AWSC. Only more intensive.
It’s awesome to see all of the cool executions that come out of markets other than the US. Last week, I found two that really stood out.
This is just the latest:
Award fodder or not, the execution is pretty amazing. Sure, it’s tangentially related to the product (Nivea’s new sun protection line); but still, the idea of an ad that harnesses the power of the sun to charge your phone? That’s insane. Difficult to execute, but extremely well-done.
And who wouldn’t want that surprise in their beach read? I certainly would. How useful! And memorable.
The second execution that stood out to me comes out of Paris, where Scrabble (no, not Words With Friends, we’re talking the classic) took it upon itself to provide Wi-Fi to the masses — so long as they were able to spell.
In places where there wasn’t any WiFi, Scrabble armed vans with a portable Wi-Fi connections and then challenged people to join the ‘Scrabble Wi-Fi Network’ to win their free minutes by turning Scrabble words into passwords.
What I love about both of these is probably something I’ve said before. They weren’t just ‘cool for cool’s sake’ — they actually had a purpose, and a useful one at that. By doing so, both brands gave consumers something tangible to remember them by (and likely laid the groundwork for awards season, too).
I love a good Ted Talk. And I love a good British accent. So when I found my first Rory Sutherland talk, I was instantly hooked.
That first talk, “Life Lessons from An Ad Man,” is well worth the watch (and of a similar nature); but for the purposes of this post, I direct you to a longer talk from TedxAthens: “Perspective is Everything.”
Tomorrow I embark upon a new adventure. I’m moving to San Francisco. To work as a strategy intern at Butler, Shine, Stern & Partners. And live with two other interns. On a boat.
Is this real life?!
It is. And this is how I feel:
Luckily for me, I don’t just watch Game of Thrones; I’m in the process of finishing up A Dance With Dragons, and I’m pretty confident in Lord Snow’s character progression.
I asked the junior strategist who I’ll be working under (and who also attended the Brandcenter – as I’ll do in August) for a bit of advice. What he told me was incredibly valuable:
My advice at this point would be to be a sponge. Everything from now until even after you finish with the Brandcenter is a learning opportunity. Be curious. Ask naive questions. Connect the dots. Have fun.
Up to this point, I’ve tried my best to learn as much as I can. I’ve taken extra classes, I’ve read too many books to count, I’ve asked questions. But it’s just the beginning.
I’ve never had an advertising internship before, mostly just sports (unless you count blogging for AWSC), which either makes me terribly unqualified or usefully unique.
Either way, I’m the ultimate sponge. And I’m so ready to soak up more than just the California sunshine (even though I’m pretty excited about that, too).
I’ll be sure to keep my blog up to date with all of my adventures, academic and otherwise.
But for now, here we go!